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Netflix Splits DVD and Streaming Services into Two Separate Companies

On Sunday night, Netflix CEO, Reed Hastings made the announcement that the company would split their DVD-by-mail and instant streaming services into two separate companies, in a post on the Netflix blog and in an email sent out to subscribers.

While the streaming service will continue to carry the Netflix name, the DVD-by-mail service will now be called “Qwikster.”

The post also apologizes to subscribers for the sudden price increase a few months ago and the lack of explanation for it. “It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming and the price changes. That was certainly not our intent, and I offer my sincere apology. Let me explain what we are doing.” wrote Hastings.

Netflix currently offers Star Trek: The Original Series, Star Trek: The Next Generation, Star Trek: Voyager, Star Trek: Enterprise and the 2009 Star Trek film as part of their streaming service. Star Trek: Deep Space Nine is scheduled to be added on October 1st. As part of their DVDs-by-mail, every Star Trek film and series (including Star Trek: The Animated Series) are available.

Watch Reed Hastings and new Qwikster CEO Andy Rendich’s apology in the video embedded below.

Written By

Founded in 2011. UX, visual designer, and published photographer based in the Boston area. Connoisseur of Star Trek, sci-fi, '80s horror, synthwave sounds, and tacos. You can follow Brian on Twitter @brianwilkins.



  1. Jared

    September 19, 2011 at 9:26 pm

    Man, I was really hoping part of his “apology” would include a price drop. Oh well.

  2. Caleb Meyer

    September 19, 2011 at 9:27 pm

    So excited to watch DS9 through the streaming service. I dropped the DVDs by mail after the announcement was made and haven’t seen most of DS9 in years.

  3. Rebby

    September 19, 2011 at 9:34 pm

    The price hike was too much for me. I dropped DVDs on principle.

  4. Lynn

    September 21, 2011 at 8:04 pm

    I dropped DVDs as well. With Trek available on streaming along with a few other shows I watch, that’s really all I need.

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