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Paramount’s 2012 Rose Parade Float to Feature Star Trek

This year is 123rd annual Rose Parade, a New Year’s Day tradition preceding the Rose Bowl football game. 2012 is also the 100th anniversary of Paramount Pictures, and to celebrate, the studio has created a float that prominently features the U.S.S. Enterprise amidst other Paramount film icons such as Danny Zuko’s Grease car and Bumblebee from Transformers. The float, which measures 26 feet high, 18 feet wide, and 55 feet long, features a new design which allows it to shrink to 16 feet in order to navigate city streets during the parade.

The Enterprise, in keeping with the rule that all floats must be made mostly of floral and other natural resources, is comprised of white coconut chips, silver leaf protea petals, and black seaweed, and has strobe lighting effects.

This is not the first appearance of an Enterprise at the Rose Parade. In 1991, for Star Trek’s 25th Anniversary, the U.S.S. Enterprise NCC 1701 D and its shuttles adorned a giant float sponsored by Nestle.

USS Enterprise Parade
Photo from the 2004 DVD documentary

The Rose Parade: A Pageant for the Ages which is hosted by William Shatner and Stephanie Edwards. Shatner was the Grand Marshall of the Rose Parade in 1994. As a fun historical note, William Shatner also rode in the 1967 Macy’s Day Thanksgiving Parade, in costume as Captain Kirk! 

The Rose Parade is shown on many networks beginning at 8:00AM PST, January 1, 2012.

For a list of networks, visit the Rose Parade website.

You can order the documentary The Rose Parade: A Pageant for the Ages hosted by William Shatner and Stephanie Edwards on Amazon.

Written By

Maria Jose and John Tenuto are both sociology professors at the College of Lake County in Grayslake, Illinois, specializing in popular culture and subculture studies. The Tenutos have conducted extensive research on Star Trek’s history, and have been invited to present at venues such as Creation Conventions, ReedPOP's official Star Trek 50th Anniversary Convention, the St. Louis Science Center, and to the towns of Riverside, Iowa (future birthplace of Captain James T. Kirk) and Vulcan, Alberta, Canada. They have appeared in episodes of the Netflix TV show "The Toys that Made Us" and in the Decades Network documentary "Through the Decades: Star Wars 40th Anniversary." They’ve written for the official Star Trek Magazine and their research has been featured on BBC Radio, WGN News, CBS News, and in the USA Today and WIRED Magazine.

2 Comments

2 Comments

  1. 00101001

    December 12, 2011 at 6:05 pm

    Hopefully that photo is to scale and Star Trek gets a larger presence than Transformers.

  2. JJ Strong

    December 15, 2011 at 5:38 am

    Trek’s involvement in the Paramount float may actually get me to watch the parade this year.

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